From utilities to mental models: A critical survey on decision rules and cognition in consumer choice

Devetag, Giovanna (1999) From utilities to mental models: A critical survey on decision rules and cognition in consumer choice. UNSPECIFIED. (Unpublished)

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    Abstract

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    Item Type: Departmental Technical Report
    Department or Research center: CEEL (Computable and Experimental Economics Laboratory)
    Subjects: B Philosophy. Psychology. Religion > BF Psychology > BF309 Cognition. Perception. Intuition
    H Social Sciences > HB Economic Theory
    H Social Sciences > HB Economic Theory > HB801 Consumption
    Uncontrolled Keywords: Consumer behavior - Decision making - Context - Reason-based choice
    Report Number: 2
    Repository staff approval on: 19 Jan 2011

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