Service Innovation: The Challenge for Management in Hypercompetitive Markets

Battisti, Sandro (2012) Service Innovation: The Challenge for Management in Hypercompetitive Markets. Trento : Università di Trento.

Download (795Kb) | Preview
    Official URL:


    Service innovation based on high technology is one of the most challenging subjects in management research, and hypercompetitive markets seem to be the right empirical field for theory building. The development of new services and the organizational networks could be designed by enabling service diffusion in hypercompetitive markets. The emerging research question is: how do companies integrate concepts of organizational networks, of technology diffusion and of competitive advantage for developing and managing service innovation in hypercompetitive markets? The proposed methodology combines a case study research and a clinical inquiry research. The main finding is the presentation of a model for service innovation management in hypercompetitive markets. It suggests that companies must be able to develop flexible routines to adapt their processes in order to design services for hypercompetitive markets. Companies that organise structures enabling to overcome constrains for technology diffusion could increase the innovation success rate within these markets.

    Item Type: Departmental Technical Report
    Department or Research center: Information Engineering and Computer Science
    Subjects: Q Science > QA Mathematics > QA076 Computer software
    Uncontrolled Keywords: service innovation, collaborative innovation, new service development, organizational networks, technology diffusion, competitive advantage, environmental turbulence, vehicle security, emerging markets, hypercompetitive markets
    Additional Information: Published also: International Journal of Technology Marketing (ISSN: 1741-878X, ESSN: 1741-8798). - Copyright © 2012 Inderscience Enterprises Ltd.
    Report Number: DISI-13-017
    Repository staff approval on: 16 May 2013 14:24

    Actions (login required)

    View Item